AOV means average order value, a commerce metric for the average value of orders over a defined set or period. State the platform and formula when precision matters. Shopify, for example, calculates AOV as gross sales minus discounts divided by orders and excludes specified post-order adjustments; other systems may define the inputs differently.
ReviewedEvidence1 sourceSectionWriting & Style
Quick answer
AOV means “average order value.”
Key details
Core IssueAOV means average order value, a commerce metric for the average value of orders over a defined set or period.
Phrase Rolebusiness-or-marketing-metric
Registerbusiness, analytics, marketing, reporting, and professional writing
Important caveats
Usage Boundary
State the platform and formula when precision matters. Shopify, for example, calculates AOV as gross sales minus discounts divided by orders and excludes specified post-order adjustments; other systems may define the inputs differently.
Further guidance
Meaning
AOV means “average order value.”
Practical Application
Define AOV as “average order value” on first use for a general audience, and state the platform/formula when the metric is used for analysis or comparison.
Reader Check
What counts as an order and what revenue fields are included or excluded in this system? Two dashboards can report different AOVs if their formulas differ.
Worked Example
If a platform defines AOV as eligible sales divided by orders, report both the period and that platform definition before comparing the figure with another system.
Sources and evidence
Sources are shown with the role they play in this guide. Historical or style-sensitive claims are kept within the evidence boundary described above.
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