Writing & StyleStyle guide

Writing Text Alternatives for Images of Text

Writing Text Alternatives for Images of Text records a distinct W3C-supported accessibility writing task while keeping implementation mechanics outside the writing guidance.

Quick answer

Prefer real text; when an image of text is genuinely necessary, make the text alternative contain the same meaningful words shown in the image.

Key details

Core IssueW3C WAI recommends real text instead of images of text when possible and says that, when an image of text must be used, its text alternative should contain the same words shown in the image.
Registerweb accessibility and interface content

Important caveats

Scope Boundary

Prefer actual text that can be resized and restyled; this guide covers the text-alternative wording for the exceptional cases where image-based text remains necessary.

Further guidance

Content

When text is unavoidably presented as an image, reproduce the meaningful words in the text alternative rather than describing typography or visual effects that are not part of the message.

Purpose

Matching the textual content gives nonvisual users access to the same words while avoiding loss of meaning from purely visual presentation.

Sources and evidence

Sources are shown with the role they play in this guide. Historical or style-sensitive claims are kept within the evidence boundary described above.

  1. Images of Text — W3C WAI Images Tutorial (opens in a new tab)World Wide Web Consortium (W3C) · W3C WAI guidance to prefer real text and, when text must be in an image, use the same words in the text alternative.

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