Writing & StyleStyle guide

Writing Descriptive Transcripts for Visual Information

Writing Descriptive Transcripts for Visual Information records a distinct W3C-supported accessibility writing task while keeping implementation mechanics and unsupported house-style rules outside the guidance.

Quick answer

A descriptive transcript includes the visual information needed to understand the video in addition to the necessary speech and non-speech audio information.

Key details

Core IssueA descriptive transcript includes the visual information needed to understand the video in addition to the necessary speech and non-speech audio information.
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Important caveats

Scope Boundary

Do not describe every visible detail; include visual information needed to understand the content, and avoid duplicating information already clear in the transcript.

Further guidance

Content

Add important visual information that a reader would otherwise miss, including relevant action, text, or speaker information when it is needed for understanding.

Practical Application

Add visual information only where it contributes meaning: identify relevant speakers, actions, on-screen text, or scene changes that a text-only reader would otherwise miss.

Purpose

The transcript can provide a complete text alternative for people who cannot get the needed information from the audio or video presentation.

Reader Check

If the visual note were removed, would the reader lose information needed to understand the sequence, action, speaker, or conclusion?

Worked Example

After a spoken instruction, add “[On screen: the cursor selects Settings > Privacy]” when that action is necessary to follow the procedure; omit unrelated background details.

Sources and evidence

Sources are shown with the role they play in this guide. Historical or style-sensitive claims are kept within the evidence boundary described above.

  1. Transcripts — W3C Web Accessibility Initiative (opens in a new tab)W3C Web Accessibility Initiative · W3C WAI guidance on descriptive transcripts, transcript structure, navigation, clarifications, speaker presentation, and selective timestamps.

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