Writing & StyleStyle guide

Handling Decorative Images in Text Alternatives

Handling Decorative Images in Text Alternatives records a distinct W3C-supported accessibility writing task while keeping implementation mechanics outside the writing guidance.

Quick answer

Do not write descriptive alt text for a purely decorative image; use the decorative-image treatment so assistive technology can ignore it.

Key details

Core IssueW3C WAI says purely decorative images or images whose information is already provided in adjacent text should use a null text alternative so they do not add distracting or repetitive output.
Registerweb accessibility and interface content

Important caveats

Scope Boundary

The author must decide from context whether the image is truly decorative; if it identifies, explains, or contributes information, it needs an appropriate informative alternative instead.

Further guidance

Content

When an image adds no information, do not invent descriptive wording for it; treat it as decorative so assistive technology can ignore it.

Purpose

Omitting unnecessary spoken description reduces clutter and avoids repeating information that nearby text already communicates.

Sources and evidence

Sources are shown with the role they play in this guide. Historical or style-sensitive claims are kept within the evidence boundary described above.

  1. Decorative Images — W3C WAI Images Tutorial (opens in a new tab)World Wide Web Consortium (W3C) · W3C WAI guidance to use a null text alternative when an image is purely decorative or already described nearby.

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