Writing & StyleStyle guide

Figure Alt Text

Figure alt text provides an accessible text alternative for visual information. Simple informative figures may need a concise description; complex charts and diagrams usually need a short identifier plus a fuller accessible description or data equivalent.

Quick answer

Write alt text around the figure’s purpose and essential information. For complex figures, pair a short text alternative with a fuller description or equivalent data rather than trying to compress everything into one short alt attribute.

Key details

Core Issueproviding a text alternative that communicates the information or function of a figure to users who cannot access it visually
Registerdigital documents and web content

Important caveats

Duplication Boundary

Coordinate alt text with nearby captions and body text so screen-reader users do not hear the same information repeated unnecessarily.

Further guidance

Complex Images

For complex figures such as charts or diagrams, use a short identifying text alternative plus a fuller description or equivalent data when the information cannot fit meaningfully in short alt text alone.

Informative Images

For informative figures, write alt text that conveys the essential information or function rather than merely naming the file or saying “image.”

Sources and evidence

Sources are shown with the role they play in this guide. Historical or style-sensitive claims are kept within the evidence boundary described above.

  1. Alt text, captions and titles for images (opens in a new tab)Australian Government Style Manual · Distinct purposes of image/figure titles, captions and alt text; figure numbering in long-form content; caption/alt accessibility boundaries
  2. Complex Images — W3C WAI Images Tutorial (opens in a new tab)W3C Web Accessibility Initiative · Accessible text alternatives for complex images such as graphs and charts, including short identification plus fuller description

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