Are Brochure Titles Italicized?
Brochure-title formatting varies by style. UW–Madison’s editorial style guide italicizes brochure titles, while UMBC’s house style uses quotation marks, so use the convention required by the document’s governing style.
Not universally. Some house styles italicize brochure titles, while others use quotation marks.
Key details
Important caveats
Scope Boundary
Treat this as a style choice, not universal grammar. A required publisher, institutional, or course style overrides generic advice.
Further guidance
Example
House-style contrast: one university guide would style *Campus Safety Guide* in italics; another would style “Campus Safety Guide” in quotation marks.
Practical Application
Follow the governing house style rather than a universal italics rule: the reviewed UW–Madison guidance italicizes brochure titles, while UMBC uses quotation marks.
Reader Check
Before editing, identify the required institutional or publication style. If none is specified, choose a documented convention and use it consistently within the document.
Recommendation
Follow the governing style guide: brochure titles are italicized in some house styles and placed in quotation marks in others.
Sources and evidence
Sources are shown with the role they play in this guide. Historical or style-sensitive claims are kept within the evidence boundary described above.
- Editorial Style Guide Index (opens in a new tab)University of Wisconsin–Madison · University house-style guidance that italicizes titles including brochures, pamphlets, and art exhibits.
- Grammar and Punctuation — UMBC Style Guide (opens in a new tab)University of Maryland, Baltimore County · UMBC house style places titles of brochures and pamphlets in quotation marks, demonstrating that these formats are style-dependent rather than universally italicized.